Associate Professor of Marketing, Yale School of Management
Ph.D., management science, Massachusetts Institute of Technology; M.S., business administration, Seoul National University, Seoul, Korea
Summary of Experience
Professor Shin, an expert in market research and statistical analysis, develops analytical models to explore the strategic interactions between companies and consumers. Much of his current research is devoted to consumer search theory, advertising, pricing strategies, and customer relationship management. Specifically, Professor Shin has studied the impact of a company's communication strategy and how certain messages can convey price and quality information to consumers, as well as the credibility of advertising in signaling product quality. His research has appeared in industry journals such as the Journal of Marketing Research, Management Science, and Marketing Science. Professor Shin received the John D. C. Little Best Paper Award from the INFORMS Society for Marketing Science for two years in a row (2010 and 2011) in recognition of his articles on the use of behavior-based pricing to reward customers (2010) and novel explanation of uninformative advertising (2011). In addition to his research activities, Professor Shin has taught marketing strategy and strategic market research in the Executive M.B.A. programs at the Rady School of Management, University of California at San Diego, and the Yale School of Management.