Joel H. Steckel
Professor of Marketing, Leonard N. Stern School of Business, New York University
Ph.D., marketing/statistics, M.A., statistics, and M.B.A., management science, the Wharton School, University of Pennsylvania; B.A., mathematics, Columbia University
Summary of Experience
Professor Steckel's primary research areas include marketing and branding strategy, marketing research, direct marketing, consumer response to marketing strategy, and management decision making. Professor Steckel has consulted, testified as an expert witness, and conducted modeling and analysis in numerous cases involving antitrust, damages assessment, trademarks, marketing and branding strategy, forecasting, and the statistical analyses of market response. He has analyzed industries including telecommunications, consumer products, financial services, pharmaceuticals, apparel, retail, and health care. He was the founding president of the INFORMS Society for Marketing Science, served six years as the chair of NYU Stern School's marketing department, and is currently the vice dean of the Ph.D. programs at NYU Stern.
Professor Steckel also has published numerous articles in such peer-reviewed journals as the Journal of Marketing Research, the Journal of Retailing, Marketing Science, Interfaces, and the Journal of Consumer Research.
Provided Expert Testimony
- Denimafia Inc v New Balance Athletic Shoe Inc et al and New Balance Athletic Shoe Inc v Denimafia Inc
- Kenneth Hobbs v Brother International Corporation et al
- Playtex Products, Inc. v. Procter & Gamble Company