Jonathan Levav

Associate Professor of Marketing, Stanford Graduate School of Business

Jonathan Levav


Ph.D., marketing, Duke University Fuqua School of Business

Summary of Experience

Professor Levav studies consumer behavior and behavioral decision theory, focusing on understanding consumers' judgments and choices by using tools from experimental psychology and behavioral economics such as surveys and experiments. In particular, he studies the contextual factors that influence people's choices and judgments. His research on choice focuses on understanding the role of product attributes in people's use of contextual cues, the influence of environmental social and physical contextual cues on choices, and the contextual variables introduced by previous choices in sequential decisions. Professor Levav's research has been published in prominent, peer-reviewed journals including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing Research, Psychological Science, and the Proceedings of the National Academy of Sciences. He also contributed to the book Do Emotions Help or Hurt Decision Making? A Hedgefoxian Perspective. Professor Levav is a winner of the Hillel Einhorn New Investigator Award, awarded biennially by the Society for Judgment and Decision-Making. Prior to joining Stanford, Professor Levav was a member of the faculty at the Columbia Business School. Professor Levav has consulted on consumer decision making as it pertained to class certification in a product safety matter. 

AG Contacts

Rene Befurt