On Amir

Professor of Marketing and Wolfe Family Presidential Endowed Chair in Life Sciences Innovation and Entrepreneurship, Rady School of Management at UC San Diego
On Amir

For more information on working with this expert, please contact:

Rebecca Kirk Fair


Ph.D., management science and marketing, MIT Sloan School of Management

Summary of Experience

Professor Amir is an expert on consumer behavior – specifically, decision-making mechanisms and their influences on online and offline marketplaces, pricing and promotion strategies, and consumer preferences. His research has also addressed judgment, behavioral economics, risk and uncertainty, and the psychology of money. Professor Amir has been retained as an expert witness and testified at deposition in numerous cases, including consumer protection, trademark, and false advertising/packaging matters. He has also consulted to and conducted market research for companies in the life sciences, biotechnology, media, gaming, and defense industries. Professor Amir’s research has been published in the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and Marketing Letters. He frequently speaks on these subjects at conferences and invited talks. Professor Amir has received research grants from the Marketing Science Institute and the Robert Wood Johnson Foundation for his work on consumer choice and reasoning. Prior to joining the Rady School of Management, he was on the faculty of the Yale School of Management.