Robert C. Blattberg
Ph.D. and M.S., industrial administration, Carnegie Mellon University
Summary of Experience
Professor Blattberg is an expert in the areas of database marketing, sales promotions, pricing, and retailing. He has consulted to a wide variety of firms, including American Express, Kroger, Best Buy, Rite Aid, IRI, and A.T. Kearney. His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals. He has coauthored four books, including Sales Promotions (Prentice-Hall) and Customer Equity (Harvard Business School Press). Professor Blattberg has won both the John D.C. Little award for best paper in marketing science and the Robert B. Clarke Award from the Direct Marketing Educational Foundation as Educator of the Year.