Robert C. Blattberg

Professor Emeritus of Marketing, Kellogg School of Management, Northwestern University; Executive Director, Center for Marketing Technology and Information; Timothy W. McGuire Distinguished Service Professor of Marketing, Tepper School of Business, Carnegie Mellon University
Robert C. Blattberg


Ph.D. and M.S., industrial administration, Carnegie Mellon University

Summary of Experience

Professor Blattberg is an expert in the areas of database marketing, sales promotions, pricing, and retailing. He has consulted to a wide variety of firms, including American Express, Kroger, Best Buy, Rite Aid, IRI, and A.T. Kearney. His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals. He has coauthored four books, including Sales Promotions (Prentice-Hall) and Customer Equity (Harvard Business School Press). Professor Blattberg has won both the John D.C. Little award for best paper in marketing science and the Robert B. Clarke Award from the Direct Marketing Educational Foundation as Educator of the Year.

AG Contacts

T. Christopher Borek
Carla S. Mulhern