Suneal Bedi

Assistant Professor of Business Law and Ethics, Kelley School of Business at Indiana University
Suneal Bedi


Ph.D., marketing and business ethics, and M.S., marketing, The Wharton School of the University of Pennsylvania; J.D., Harvard Law School

Summary of Experience

Professor Bedi’s areas of expertise include marketing, brand strategy, and intellectual property. He applies quantitative and experimental research methods to issues at the intersection of law, marketing, and public policy. Professor Bedi has provided theoretical and empirical analyses in intellectual property disputes, and he regularly consults with clients regarding branding and business ethics issues. He has presented at several conferences, and his work has been published in a variety of journals, including the Journal of Marketing Research, the Harvard Journal of Law & Technology, and the Journal of Business Ethics. He has also contributed articles to The New York Times, Forbes, US News & World Report, and The Washington Post. Prior to entering academia, Professor Bedi worked as a corporate private equity attorney at Ropes & Gray.

AG Contacts

Robert L. Vigil
T. Christopher Borek