Todor Totev

Todor Totev



M.B.A., UNC Kenan-Flagler Business School; B.S., general management, University of Massachusetts Boston

Summary of Experience

Mr. Totev specializes in the design of survey instruments and case report forms; the development of economic models; and the analysis of data from patient, physician, and caregiver surveys, panel- and center-based medical chart reviews, health insurance claims, and clinical trials. He has conducted health economics and outcomes research (HEOR) studies resulting in peer-reviewed publications across a number of disease areas within oncology, hematology, chronic diseases, and genetic disorders. He has conducted and managed research studies across a wide range of topical areas, using discrete choice, conjoint, and other types of trade-off analysis to address unmet needs in product and service development and optimization, concept testing, awareness and usage, market share, brand and advertising tracking, advertising effectiveness, price positioning, customer satisfaction, loyalty and commitment, market segmentation, and competitor analysis. Prior to joining Analysis Group, Mr. Totev gained extensive survey experience as a study director at Ipsos and a project manager at Abt Associates.

Selected Publishing