Pharmaceutical Product Development and Launch

Analysis Group has designed and implemented market research studies to prioritize development opportunities, inform marketing and reimbursement strategies, support new product launches, and assess causal relationships and "what-if" scenarios. These efforts have frequently involved interviews with key opinion leaders on behalf of multinational pharmaceutical companies. We have convened expert panels to design clinical trials, review interim results of studies and seek guidance, or develop consensus for parameters used in simulation models.

Associated Experts & Consultants