Elizabeth Milsark

Vice President
Elizabeth Milsark



M.B.A., MIT Sloan School of Management; B.A., economics and psychology, The University of Chicago

Summary of Experience

Ms. Milsark specializes in survey research and quantitative analysis in litigation, including data security and privacy, false advertising, and intellectual property (IP) matters. She has served as an expert witness and has assisted clients in all phases of the litigation process. Ms. Milsark has conducted qualitative and quantitative analyses in support of academic experts and provided consulting support to attorneys in matters across a variety of industries, including technology, telecommunications, media, retail, and consumer financial products. She has experience designing, fielding, and analyzing surveys and other experimental studies using a variety of methodologies. She has provided support to experts in conducting and evaluating survey research studying consumer attention, interest, understanding, and purchase likelihood in the context of consumer products across industries. Ms. Milsark has also supported consumer behavior experts studying consumer attention to, and evaluation of information throughout, the consumer purchase journey. Her IP experience includes assessing damages resulting from copyright infringement, assessing lost profits due to patent infringement, and analyzing likelihood of confusion in trademark disputes. Ms. Milsark has managed case teams in several class action litigation matters involving violations of the Telephone Consumer Protection Act (TCPA) and assisted in evaluating violation claims, addressing class certification issues such as ascertainability and injury, and supporting experts in assessing whether dialer systems constitute automatic telephone dialing systems (ATDS).