Rene Befurt

Managing Principal
Rene Befurt
Boston

Education

Ph.D., marketing, University of St. Gallen; Dipl. Kaufmann (M.B.A. equivalent), University of Mannheim; M.B.A., Union College

Summary of Experience

Dr. Befurt is an expert in applying marketing research methods and complex data analyses to litigation matters and strategic business problems. He has served as an expert witness in numerous matters pertaining to marketing, consumer behavior, and survey measurements. Dr. Befurt’s clients include the US Department of Justice (DOJ), the US Federal Trade Commission (FTC), Microsoft, Oracle, Meta, Google, Intel, Samsung, Keurig Dr Pepper, Fiat Chrysler Automobiles, Ford, General Motors, Toyota, the Louisiana Farm Bureau, and Nestlé. He has testified at numerous depositions and trials. As an expert witness, Dr. Befurt has worked on matters pertaining to patent infringement, privacy topics, trademark disputes, consumer disclosures, product liability, false advertising, brand reputation, and sampling. He has extensive experience developing experimental studies and usage surveys, as well as modeling consumer choice, including conducting and examining conjoint analyses. Dr. Befurt’s work also includes the evaluation and application of market research techniques and data analyses in the finance and automotive manufacturing sectors. He has designed survey instruments, analyzed complex consumer data, and created tools to allow clients to understand consumer preferences and market forces through market simulations. Dr. Befurt’s experience spans over two decades and includes numerous industries and product categories.

Rene Befurt
Practices