Our consultants collaborate with leading market researchers to develop survey strategies and analytical approaches. In designing surveys, we tailor experimental conditions to align with client priorities. We maintain the highest standards to meet the scrutiny of legal proceedings and requirements for peer-reviewed publication.
Careful survey design is required to solicit unbiased and defensible results. We are experienced in developing survey instruments in conjunction with qualitative research and field testing.
Surveys and experimental studies, when appropriate, can provide important inputs to assessments of liability and damages estimates, and can take many forms:
- Test/control experiments (or experimental design): To isolate a causal influence on consumer perceptions and preferences of an element of a product, advertisement, or other marketing material
- Conjoint analysis: To measure the relative value to consumers of product features by analyzing choices consumers make when given options that vary along those features
- Maximum difference scaling: To assess preference or importance scores using best-to-worst and most-important-to-least-important comparisons for multiple items
- Traditional question-and-answer surveys: To identify respondent attitudes toward specific aspects at issue, such as the prevalence of treatment types in pharmaceutical litigation or consumer satisfaction in patent infringement matters
- Voice of the customer: To identify consumer needs relative to products and features using qualitative and quantitative methods that allow consumers to express requirements in their own terms
- Featured Expert Joel H. Steckel Professor of Marketing, Leonard N. Stern School of Business, New York University
- Q&A Conjoint Surveys Can Lead to Inflated Values of Minor Product Features
- Featured Expert Laura O'Laughlin Vice President, Montreal
- Publishing New Survey Methods Address Consumer Uncertainty in Trademark Law IPWatchdog.com, October 8, 2021
- Featured Expert David J. Reibstein William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania
Maxell, Ltd. v. ZTE (USA) Inc.