Laura O'Laughlin

Principal
Laura O'Laughlin
Boston Montreal Toronto

Education

M.Sc., economics, Université de Montréal; B.A., international affairs, University of Colorado

Summary of Experience

Laura O’Laughlin applies rigorous economic and marketing research to complex litigation, regulatory, and business strategy questions. Her broad economic consulting practice spans antitrust and competition, intellectual property, data privacy, consumer protection, class certification, technology, commercial disputes, and labor and employment matters. Ms. O’Laughlin has particular expertise in consumer surveys and other empirical research addressing consumer perceptions, purchasing behavior, false advertising, brand reputation, defamation, and trademarks and consumer confusion. She has testified as an expert witness in deposition and trial and led multidisciplinary teams supporting academic, technical, and industry experts throughout the US and Canada.

Ms. O’Laughlin’s work in emerging technology matters includes data privacy litigation involving consumer expectations about the collection and use of personal information, personalized advertising, personalized pricing, and related consumer protection questions. She also studies consumer interactions with artificial intelligence, including how individuals evaluate, verify, and rely on information generated by AI systems, while her litigation experience includes work applying AI and advanced analytical techniques to social media content and other online consumer behavior.

In food, nutrition, health care, and life sciences matters, Ms. O’Laughlin has worked on litigation involving food and beverage labeling, dietary supplements, health-related marketing claims, consumer perceptions of product benefits, and the marketing and commercialization of pharmaceutical and health-related products. Her experience also includes competition and merger matters involving grocery retail and consumer products.

En Français

Laura O'Laughlin
Practices